Ethics as Strategy: Winning with Generative AI in a Trust-Driven Economy
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Ethics as Strategy: Winning with Generative AI in a Trust-Driven Economy

Introduction: The AI Imperative Generative AI is transforming business, with 44% of workers’ core skills expected to shift by 2028 (World Economic Forum, 2023) and up to 800 million jobs at risk of displacement by 2030 (McKinsey, 2021). Leaders are captivated by AI’s potential to automate tasks, yet few ask: What will AI do to…